Class video

In class on Friday we watched a video about how certain brands are able to keep up to date and even set trends. One way that they did this was by creating focus groups with "popular" people and asked them a whole bunch of questions about what was popular and what things are cool and what aren't. I thought that this want that effective of a method because this isn't always true and it is hard to get the true opinion of everyone. Another way that these brands were finding out what was in was by paying a $10,000 monthly membership to a website that claims to have the common trends before the people even realize it. What the website did was show pictures of random people with a common sense of style and put those photos on their website for the brands to see. I think that this is crazy for these brands to pay so much money, but yet again when these brands create a product based off this they make a lot of money