
"feedback loop". This is when companies or brands change to the way they see people dressing or acting and will try and have the same aspects as those people. After watching the video aspect I was really able to notice some of the brands that I like using the same kind of technique to try and get me to buy their stuff. When brands do this they are able to insure that people will buy their stuff because they are producing the stuff that is in or popular at the time. This technique is very smart but does not last long because once consumers know that companies have caught on they stop liking it.
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